Agency Studies | #A003
Embedded Creative Direction + Retainer Design Support | 2016

abpr agency study

The Retainer That Turned a Freelance Practice Into a Studio

Summary

What began as a conversation about an in-house role became bggr cr8v’s first true retainer partnership. Working as an embedded creative partner, Brian supported everything from luxury-brand presentations and social campaigns to event branding, agency identity, activations, and new-business pursuits. The year-long collaboration elevated ABMC’s creative capabilities while providing the foundation that transformed bggr cr8v from a freelance practice into a licensed design studio.

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