Following a broader website rebrand, Environmental Advocates NY’s About page no longer felt aligned with the rest of its digital presence. Inconsistent hierarchy, color application, and section structure made the organization’s story harder to navigate and weakened the connection between its mission, work, and the deeper content already available across the site.

Through a pro bono collaboration, bggr cr8v streamlined the page, strengthened its information hierarchy, and used EANY’s refreshed brand colors to create clearer, more purposeful sections. Supporting copy and links guided visitors toward related pages while giving the experience a stronger visual rhythm. The redesigned page launched on EANY’s website, and its hero image later became the cover of the organization’s annual report—extending the design beyond the page and into a major communications piece.