Mission Files | #004
Strategic Rebrand + Digital Brand Identity | 2023
mic drop
Turning a Growing Podcast Into a Scalable Platform
Summary
As It’s About Payroll expanded from a successful podcast into an app-supported platform, its original identity no longer matched its ambitions. bggr cr8v unified the podcast and digital product through a strategic rebrand spanning positioning, messaging, and visual language. The resulting identity created a more consistent audience experience, strengthened the brand’s credibility, and established a scalable foundation for its evolution from content-driven show to emerging finance-media authority.
mockups
the brand in the real world
the brand in the real world
Walt, It’s About Payroll Podcast Host
“If I had to choose three words to describe my experience working with Brian I would say it has been invaluable, invigorating and inspirational. Brian always delivers amazing results.”
Brian, It’s About Payroll Podcast Host
“I have to admit at first I didn't understand what Brian meant when he said he was a "sustainable designer". The example he gave me was perfect he said think about flyers that get handed out and immediately get thrown in the garbage. instead lets put that money to a better campaign... I mean that I understood. I hate waste!”
