designing sustainability
The 80% Rule
SomethingBigger Podcast | hosted by Brian Stancheski | Ep. 02 | 6:44 | Industry City – Brooklyn
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Most sustainability efforts fail before anything is ever made.
In this thought piece, Brian — The Conscious Creator — explores the 80% Rule, the idea that the majority of a product or system’s environmental impact is determined during design. Recorded in Sunset Park at Industry City, the episode uses real-world examples — from adaptive reuse and product durability to digital design — to show why sustainability works best when it’s built into the blueprint, not added at the end.
The episode closes with a practical Thoughtful Action Challenge, inviting listeners to rethink what consequences they’re locking in through their own design decisions.
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Music Provided by Epidemic Sounds.
