Embracing a Sustainable Future: The bggr cr8v Manifesto
In today’s world, where environmental challenges are becoming increasingly urgent, the role of design studios in promoting sustainability cannot be overstated. At bggr cr8v, we have taken this responsibility to heart, embedding eco-conscious principles into every aspect of our work. We believe that through thoughtful design and strategic branding, we can contribute to a more sustainable and equitable world. Our journey, guided by our core values—eco-conscious thought, clarity through transparency, and empowerment through symbiosis—has led us to craft a manifesto that encapsulates our mission and vision. This manifesto is not just a statement of intent; it’s a call to action for our partners, collaborators, supporters, and community to join us in this transformative journey.
The Importance of a Manifesto
A manifesto serves as a guiding light, being a declaration of principles and intentions that shape the identity and direction of an organization. For bggr cr8v, our manifesto is the foundation on which we build our partnerships and collaborations. It clearly states our commitment to sustainability, transparency, and empowerment, setting the tone for how we engage with our community. By sharing our manifesto, we aim to inspire others to adopt sustainable practices and join us in our mission to save the world one brand at a time.
Our Journey Towards Sustainability
Our commitment to sustainability started in 2017 when we began working with our first sustainable client. At first, they were not familiar with sustainable practices, but through our cooperation, we digitalized their entire business process, reducing waste and improving efficiency. This experience was transformative for both our client and us, showcasing the potential of sustainable design and inspiring us to encourage other businesses to adopt eco-friendly practices. Today, the same client has returned for an update, further embracing sustainable actions and expanding their influence on community development and empowerment.
Vision for the Future
In the future, bggr cr8v aims for diverse voices to play a key role in the creative process, and for sustainable development to become the standard. Our Alter Ego Discovery program is committed to hiring underrepresented creatives, promoting diversity, and bringing unique perspectives to our projects. Over the next 5, 10, or 20 years, our goal is to develop educational and inspiring products, ultimately leading to Project Infinity. This sustainable development project will integrate all aspects of life into a single, harmonious environment. Through these efforts, we hope to tackle the most critical challenges facing humanity and contribute to improving the human condition.
Community Engagement and Impact
Community is at the heart of bggr cr8v. We actively participate in climate-focused groups in New York City, taking on leadership roles and building networks to mobilize efforts toward sustainability. Our social media presence helps us engage with our audience, and we plan to host live AMA (Ask Me Anything) sessions and offer free services to the public. These efforts underscore our belief that collective action is essential to tackling environmental challenges.
Unique Approach and Cultural Values
At bggr cr8v, we set ourselves apart with our unique approach to storytelling and empowerment through our branding comic shop. We create eco-heroes and tell their stories in comic form, empowering our partners in a playful yet impactful way. This approach not only teaches the power of individual action but also reinforces our commitment to diversity and inclusion. Our programs focus on hiring underrepresented creatives, ensuring accessibility at all price points and for businesses of all sizes.
The bggr cr8v Manifesto
"Our manifesto is a comprehensive declaration of our values, vision, and commitment to sustainability. It encapsulates the essence of bggr cr8v and serves as a blueprint for our future endeavors. We invite you to read our manifesto and join us in our mission to create a sustainable and equitable world."
-Brian Stancheski, Owner & Lead Climate Designer
bggr cr8v Manifesto
Introduction
bggr cr8v is a Brooklyn-based sustainable brand strategy and identity design studio. Our mission is to save the world one brand at a time. Our work is guided by our core values: eco-conscious thought, clarity through transparency, and empowerment through symbiosis. These values influence every aspect of our work, from our design processes to our interactions with clients, collaborators, and the broader community.
Core Values
eco-conscious
sustainability through Eco-Consciousness
At Bigger Creative, eco-conscious thinking is at the heart of everything we do. We place a high priority on sustainability throughout our design process, ensuring that our materials, methods, and technologies minimize environmental impact and promote long-term ecological balance. This commitment to eco-conscious thinking ensures that our designs not only meet aesthetic and functional requirements, but also have a positive impact on the planet.
Implementation: We integrate sustainable practices by using eco-friendly materials, reducing waste, and optimizing energy efficiency in our projects. Additionally, we educate our partners and community about sustainable design practices, fostering a culture of environmental stewardship.
Example: Our journey began in 2017 with a client who was unaware of sustainable practices. We digitized their entire business service, minimizing waste in both time and physical resources. This client later returned for a refresh, further integrating sustainable actions and community enrichment into their operations.
Clarity
Clarity through Transparency
Transparency is essential for fostering open and honest communication. We are committed to providing clear and straightforward interactions with our partners, collaborators, supporters, and community. This involves offering full visibility into our processes, decisions, and practices, ensuring that all stakeholders understand how and why things are done.
Implementation: Our commitment to clarity through transparency builds trust and fosters strong, authentic relationships. We openly share our methodologies, project updates, and sustainability metrics with our partners, ensuring that everyone involved is aligned and informed. This promotes accountability and mutual respect.
Example: We maintain open communication channels and provide regular updates on our projects. Our transparency has helped build trust and long-term relationships with our partners.
Empowerment
Empowerment through Symbiosis
Symbiosis is the natural, mutually beneficial relationships we develop through collaboration. By working closely with our partners, collaborators, and family, we promote mutual growth and empowerment. This value emphasizes the seamless transfer of knowledge, skills, and inspiration, enhancing creativity and innovation.
Implementation: We establish environments where ideas and expertise flow freely. Our collaborative approach involves listening, learning, and sharing, ensuring that every voice is heard and valued. This collective synergy drives the creation of superior design outcomes that reflect the strengths and insights of all contributors.
Example: Through our Alter Ego Discovery program, we focus on hiring and empowering underrepresented creatives. This program fosters diversity and inclusion, enriching our creative process with diverse perspectives.
home of the eco-heroes
To embody our eco-hero theme, we use language and imagery that evoke the qualities of dedicated protectors of the environment. We view ourselves and our stakeholders as:
• Guardians: Eco-conscious designers who protect and nurture the environment.
• Champions: Leaders in creating designs that harmonize with nature.
• Allies: Collaborators who support and sustain the natural world.
Our language reflects the value we place on the contributions of everyone involved in our projects, emphasizing the importance of their roles rather than focusing on what we gain. This approach underscores the power and impact of collective effort:
• Partners: Our clients, who are integral to our process and success.
• Collaborators: Our contractors, whose expertise and skills are essential.
• Family: Our team, is united by a shared mission and mutual support.
• Supporters: Our customers, who believe in and invest in our vision.
• Community: Our fans, who engage with and advocate for our work.
Vision for the Future
In the next 5, 10, or 20 years, bggr cr8v aims to be a leading force in sustainable design and community empowerment.
Our major milestones include:
• Alter Ego Discovery Program: Dedicated to hiring diverse voices and welcoming them into the creative process.
• Media Expansion: Producing several edutainment products to educate and inspire, culminating in Project Infinity—a sustainable development project that integrates all aspects of life into one key location—your home.
Our long-term vision is to help the human condition by expressing and enacting different viewpoints on remedies to the most pressing issues facing humankind.
Community and Impact
We actively engage with our community and stakeholders through various initiatives:
• Climate Focus Groups: Participating in and leading local climate-focused groups in New York City.
• Social Media Engagement: Building community through social media, live AMA sessions, and offering free services to the public.
• Collaborative Projects: Working with other organizations and community members to mobilize efforts towards sustainability.
Unique Selling Proposition (USP)
bggr cr8v stands out with our unique approach to storytelling and empowerment through our branding comic shop. We develop eco-heroes and tell their stories in comic form, helping to empower our partners in a playful yet serious way. This approach teaches individuals the powers they hold within themselves to tackle and remedy environmental issues.
Cultural and Social Values
Beyond environmental sustainability, bggr cr8v is committed to:
• Diversity and Inclusion: Our programs focus on hiring underrepresented creatives, ensuring accessibility at all price points and business sizes.
• Support for Underrepresented Creatives: Creating opportunities for diverse voices in the creative process.
Brand Personality and Voice
bggr cr8v embodies a bold comic book vibe and superhero bravado, balanced with knowledge and professionalism. We aim to break down complex ideas into simplified concepts and ideas, ensuring accessibility and understanding for all.
Two quotes that inspire our work and ethos:
“Every time you spend money, you’re casting a vote for the kind of world you want.”
-Anna Lappe:
“The best way to predict the future is to create it.”
-Peter Drucker
Challenges and Aspirations
Our main challenge is to gain belief in what we do. We plan to overcome this by teaching through example and empowering others through our core value of symbiosis.
Our primary goal is to make a long-lasting impact on the world by building a community committed to sustainability and shared development. We seek to give individuals and businesses the ability to make environmentally conscious choices that benefit the planet and society.
The bggr cr8v manifesto is more than a document; it’s a declaration of our unwavering commitment to sustainability, transparency, and empowerment. It encapsulates our values, vision, and aspirations, serving as a guide for our journey ahead. We invite you to join us in embracing these principles and working together to create a more sustainable and equitable world. Together, we can save the world one brand at a time.
