The article delves into the recent sustainability-focused keynote by Apple, examining the public's mixed reactions. While Brian, a Sustainable Brand Strategist, appreciates Apple's efforts to highlight sustainability, he notes that many accuse the company of "greenwashing." The article argues that this trend of "Green Shaming" is harmful to the sustainability movement. It also discusses the author's own experiences in questioning other tech companies like Adobe about their environmental impact. The piece concludes by urging a more constructive dialogue around corporate sustainability efforts, rather than outright dismissal or criticism.